Genius Clinical Market InsightsKnow where to open, what to offer and where demand is unmet
Territorial intelligence platform for private outpatient networks, affordable clinics, diagnostic centers and laboratories. It combines population, income, health plan coverage, public-system (SUS) production, health plan utilization and installed capacity from CNES — by municipality, district and map point — to show where to expand and with which specialties and exams.
An expansion question, answered with data
Outpatient networks and affordable clinics
“Where should we open the next unit?”
An opportunity score from 0 to 100 for each point in the state, with a 3 or 5 km radius, addressable market, nearby competition and comparison with up to 3 alternative points.
Service portfolio managers
“Which specialties and exams should we offer at this location?”
A recommended mix based on local gaps, average prices charged and physician and equipment capacity, with adjustable assumptions and a revenue range.
Diagnostic centers and laboratories
“Where are CT, MRI, ultrasound or mammography machines lacking?”
Equipment stock per 100,000 inhabitants, separating SUS and private provision, saturation (exams per machine) and equipment deserts.
Pilot available for the state of São Paulo, with district-level detail in the capital and Greater São Paulo.
From the state map to the decision to open a unit
01
Territorial overview
A map of São Paulo colored by opportunity. Click a municipality or district to see population, income, health plan coverage, supply, patient outflow and direct access to Google Maps and Street View.
02
Demand and care gaps
Expected need versus services delivered by SUS and health plans, by specialty and exam. The difference is the gap, converted into potential revenue.
03
Competition and networks
Clinics, laboratories and competing networks grouped together, specialists available in the region and the client’s own units automatically identified through CNES.
04
Expansion engine
A ranking of the best points in each municipality, with location names, nearby landmarks and points spread across the city rather than next to each other.
05
Service mix and campaigns
Which services to open first and where to focus screening and check-up campaigns, always using aggregate audiences.
06
AI assistant and reports
Natural-language questions about the data and an expansion report in document and presentation formats.
Official public data, combined by territory
Healthcare production and supply
SUS outpatient and inpatient production, the National Registry of Health Establishments (CNES: facilities, professionals and equipment) and mortality.
Private health insurance
Health plan beneficiaries by municipality, age and sex and health plan utilization (ANS), to distinguish populations with and without coverage.
Population, income and mobility
The 2022 Census by district and census tract, income, and the 2023 Origin-Destination Survey for flows of people in Greater São Paulo.
Aggregate data only, never individuals
No individual data leaves the processing environment.
The platform receives only aggregate numbers by territory.
Counts below 10 are hidden.
Displayed addresses belong to health facilities, never individuals.
Campaigns suggest territories and care lines, never patient lists.
Access through a central login, with company-level controls.
Frequently asked questions
